Audience Development and Film Education

Open

This is the status published by the official source.

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Expected Impact:

• Stimulate interest and increase knowledge of audiences in European films, including specific programmes on film heritage, and other audiovisual works including videogames and immersive content
• Strengthen pan-European cooperation for innovative audience development and film education projects especially using new digital tools
• Increase pan-European impact and audience outreach
• Develop film education projects across European and non-European territories Scope:
Projects ensuring pan-European cooperation and innovation, based on a robust needs’ analysis of audiences, especially targeting young audiences, using evidence-based strategies, aiming to:
- increase interest in, knowledge of and access to audiences, in particular young ones, to European films including dedicated programmes on film heritage and other audiovisual works,
- enhance pan-European impact and audience outreach,
- promote and increase the contribution of existing European films and audiovisual works, towards audience development, film education and film literacy.
Activities should include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film institutions and existing online platforms is encouraged.
Applications should present a thorough analysis of audiences’ and/or markets’ needs, supported by solid evidence. The expected impacts on European audiences and the added value of the proposal’s activities must be clearly outlined, including quantifiable targets.
Strategies must be presented to ensure a more sustainable and environmentally respectful industry along with ensuing gender balance, inclusion, diversity and representativeness.
Projects are also encouraged to engage audiences in areas where cinema infrastructures are poorly developed (cinema deserts).

Status

Open

Deadline

2 March 2027 (time not stated)

Opens

30 September 2026

Published

30 September 2026

Total budget

€7,000,000

Country

European Union (EU-wide)

Programme

Creative Europe Programme (CREA)

Funder

European Commission

Official page

Open at the source portal

What applying involves

10 steps, all of them taken from this call's own documents.

Understand the call

• Read the call on the source portal and download its documents
• Write the proposal against the award criteria and thresholds

  Evaluation criteria, scoring, threshold and process are described in the call document — conditions §5b

• Check the grant's legal and financial set-up standard for this programme

  described in the call document . Call document and annexes: call document Application form templates Standard application form (CREA MEDIA) — the application form specific to this call is available in the Submission System Model Grant Agreements (MGA) CREA MGA Additional documents: Guide for applicants CREA Annual Work Programmes CREA Regulation 2021/818 EU Financial Regulation 2024/2509 Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment EU … — conditions §6

• Check the amount you plan to request against the call's range

Check you are eligible

• Check every partner is established in an eligible country standard for this programme

  described in the call document — conditions §2

• Meet the call's other eligibility conditions standard for this programme

  described in the call document — conditions §3

• Be able to show financial and operational capacity standard for this programme

  described in the call document — conditions §4

Prepare the documents

• Prepare Part B of the Application Form standard for this programme

  Proposal page limits and layout: described in Part B of the Application Form available in the Submission System. — conditions

Submit

• Check the submission and evaluation process standard for this programme

  described in the call document — conditions §5a

• Submit before the closing date shown above

  The source states the closing day but no closing time — check the portal before the last day. — calls.deadline

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